Opening of LACOSTE LIVE Conceptual Store in New York
by admin - October 7th, 2011.Filed under: Uncategorized.
LACOSTE LIVE conceptual store was opened in New York Soho area, number 134 of Prince Street, this is a grand opening after the first specialty store in New York. In the next few months, LACOSTE LIVE series plans to open 60 shops in the global scope which will cover Paris, London, Berlin and Zurich.
LACOSTE LIVE trademark symbolizes its unique identity.
LACOSTE LVE is a modern deduction of classic LACOSTE noble lineage and the crocodile DNA, designed for the consumers who have unique understanding of modern style, quality and clipping.
LACOSTE LIVE represents the optimism and progress. Its product includes clothing and footwear. It continues on innovation on the basis of traditional brand.
At the same time, LACOSTE LIVE also shows respect to the important cultural trend which has great capability of influence, such as the impact which music has on fashion.
LACOSTE LIVE was blended in more unconventional elements based on the positioning of high-end consumers.
The LACOSTE LIVE specialty store has completely concept. It is seeking bold balance between innovation and non-traditional fashion.
The new shop design introduced a newly designed by the designing team. Magnet iron wall with strong feeling of modernization is used to hang the products, which replaced the traditional clothes tree and showcase. The new design make Polo shirts show area smooth and full of texture. The wooden floor makes people feel that they are staying in a high school gym which is full of the feeling of returning to the ancients.
The rolling music list will show the singer of the played one. It will let the customers experience LACOSTE while enjoy the music.
LACOSTE LIVE will display the latest Polo shirts, fashionable avant-courier shoes and there will be a brand-new deduction of the classical crocodile. The bright-colored trademark will be presented on every product.
These new products will be sold in the LACOSTE LIVE store; LACOSTE flagship store and LACOSTE online shop, including the men sport series and footwear. New women’s clothing series will debut in 2011 autumn and winter.
New store will make LACOSTE LIVE form strong characteristics which are different from LACOSTE Sport, Sportswear and Club series.
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